Project: Nike
Class: Advertising, Copy, and Layout (J351)
September 2022- December 2022
CREATIVE BRIEF
TARGET AUDIENCE: Men and women, aged 18-24 that are heavily involved within the sneaker community. They're likely to be informed about styles available by Nike through social media, and hoping to have in-store or online purchase options.
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SOCIAL / DIGITAL STRATEGY
Social Media Ads:
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Posts such as an Instagram story that allows consumers to click a link that'll take them directly to that page. If they already follow Nike, it'll be easy for them to access story posts as they show up right on the top of their app when they enter.
Digital Ad:
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A sponsored post by Nike showing up in the Facebook feed that the audience is swiping through. Goal is for the customer to stop and read the ad, then hopefully click on links that'll take them to the Nike website or Facebook page.
Banner Ads: These ads can show up on any website our target audience is on. The goal is to get people to see the ad, click on the shop now and view the collection that Nike is promoting and hopefully purchase a product from said collection.
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PRINT STRATEGY
Print-Ad
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Will be posted in a magazine or could even be a digital ad shown online to reach target audience.
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OUT-OF-HOME STRATEGY
A traveling billboard seen in bigger cities will attract those traveling by car when stuck in traffic. Each shoe represents a different style that Nike offers that could potentially intrigue someone to check out the Nike By You customization process.
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PRESENTATION
PowerPoint for Panel Presentation